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  • What is direct response marketing?
  • How is it used in online/digital marketing? 
  • Identify the elements of a direct response marketing strategy.
  • What are some benefits of direct direct response marketing?
  • What are the 4-I’S of Internet Marketing?
  • Research online and provide four (4) examples (pictures/images) of an effective direct response promotional campaign. Why do you think it is effective? 

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