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situation analysis

2

E-Commerce Business

Student Name

Institution Name

Course Number

Due Date

Faculty Name


Executive Summary

The project majors on the creation of ecommerce business known as the Realtors Ltd. The company majors on selling sports equipment online with a concentration on the United States and the European markets. It will be a consumer form business which majors on the supply of sports equipment to clients. The company may also develop an online site in which customers can the product and choose that which they want to buy from manufacturers at consumer’s request. The sports equipment include the severalballs used, flying discs, nets, tacquets, rods as well as tackle, bars, bats, wickets as well as protective attires in all brands, types and sizes.

The company will solve the supply chain issues. The world has been experiencing issues associated with the supply chain. Whenever we think that we have things in stock as well as under control then other new issues tend to arise. This is similar to what Vietnam is currently experiencing. The firm has majors on using its supply chain expertise in order to assist its brand partners. The firm made use of teamwork as well as collaboration to aid in overcoming supply chain issues. They tend to efficiently solve issues through the use of innovation as well as measurable methods. The firm’s main issue was communication. For every shipment, the management provided an ID code. The shipment identifier tends to follow the order through the whole supply chain. When it picks up goods for delivery, Estes Express lines would find the missing as well as inappropriate shipment IDs in the supply chain, thus forcing the shipping process to stop. Upon developing a project team, Realtors Ltd and Estes representatives met regularly to deal with certain issues. These regular high level meetings tend to be important for a collaborative association.

The firm will allow its clients to order their sports equipment at the comfort of their homes with better products, design, safe payment as well as effective delivery. The promotion tactics that the firm will use will enable it to be more effective through its ability to advertise its products. This may aid in increasing their number of clients.

Key words

Keywords refers to the ideas as well as topics which aid in defining the type of content in the site. There are the words that are most unusually frequent in the web search. They mainly provide an appropriate clue to what the site is about. The key words to our site will be

Phrase

Search volume

SEO difficulty

Realtors Ltd

0

10

Best sports equipment

145

31

Affordable sports attires

33

44

Sports.com

121

99

Quality sports equipment

1100

32

Introduction

The project mainly involves creating an ecommerce business referred to as the Realtors Ltd. The company aims at selling sports equipment online with a concentration on the United States as well as the European markets. It will be a consumer type business where it majors on the supply of sports equipment to customers. The firm will as well develop an online site in which clients can the product and choose that which they want to buy from manufacturers at consumer’s request. The sports equipment to be handled involves the several balls used, flying discs, nets, tacquets, rods as well as tackle, bars, bats, wickets as well as protective attires in all brands, types and sizes.

Our clients will have to buy the items online, following which the delivery expenses and time will be assigned in regard to the location. The business will as well have a call center as well as telephone number for interaction with clients. The business majors on providing the items, based on the product requested as well as the location through car, train, airplane as well as ship. The items will be offered as soon as possible following payment, based in the client’s location. Delivery trucks will be contracted when providing the products.

Situation Analysis and Opportunities

Realtors Ltd main aim is to sell sporting goods to clients through a multi-channel network of outlets with an aim of developing the retailer of choice among the sports enthusiasts. Realtors Ltd will major on providing extensive assortment of effective as well as reliable sports equipment, apparel, footwear as well as accessories using a blend of associates, in store services as well unique specialty shop in shops.

Our firm will be solving the supply chain issues. The world has been experiencing issues with the supply chain. Whenever we think that we have things in stock as well as under control then other new issues tend to arise. This is similar to what Vietnam is currently experiencing. The firm has majors on using its supply chain expertise in order to assist its brand partners. The firm made use of teamwork as well as collaboration to aid in overcoming supply chain issues. They tend to effectively solve challenges through the use of innovation as well as measurable methods. The firm’s main issue was communication. For every shipment, the management provided an ID code. The shipment identifier tends to follow the order through the whole supply chain. When it picks up goods for delivery, Estes Express lines would find the missing as well as inappropriate shipment IDs in the supply chain, thus forcing the shipping process to stop. Upon developing a project team, Realtors Ltd and Estes representatives met regularly to deal with certain issues. These regular high level meetings tend to be essential for a collaborative connection.

There are several opportunities that Realtors Ltd has considered during its establishment. It is effective in entering new markets. Realtors Ltd will major on entering new markets as well as making success of them. The expansion may assist the firm in establishing new revenue stream as well as diversify the economic cycle risk in the markets that it works on. The firm will as well invest on establishing a strong bran portfolio. This will be very essential if the firm is required to expand into new products. Well skilled employees using effective training as well as learning initiatives. The firm will invest its resources in training as well as development of its works that producing a workforce which is very skilled as well as motivated to attain more.

The national authority’s green drive as well created an opportunity for procurement of the firm’s products by state and also the federal government contractors. The firm as well has decreased cost of transportation due to low shipping fees which may aid in reducing the cost of products therefore this tends to provide an opportunity to the firm. This may improve its profitability as well as pass on the benefits of the clients to get market share. The new taxation policy can greatly affect the method used to do business and can create new opportunity for the established payers to maximize profitability. From the online channel there is an opportunity for new customers, the firm will invest its money on online platforms. This will aid in opening more and more sales for the firm. In the next few years, the firm will as well leverage this gap by identifying its customer better and as well serve their needs through the use of big data analytics. Basically new technology may provide opportunity to the firm to practice differentiated pricing technique in the firm. It will allow the firm to maintain its loyal clients with major services and entice new clients using the value based propositions.

Objective and Strategic decisions

Realtors Ltd will remain committed in enhancing the environment, supporting the youth sports and establishing an inclusive workplace for the workers. In regard to ecofriendly approaches, the firm tends to phase out single use plastic bags in its stores by 2025. It is as well committed in minimizing greenhouse gas emission by 20% by 2030. The firm as well major on maintaining as well as enhancing racial equality. The firm will remain committed to equal pay for equal work despite the gender, race as well as ethnicity. The firm has developed new goals for the black, indigenous, people of color representation in the firm’s leadership roles by 20 percent and maximize the representation of women in store leaderships to 40% by 2030. Realtors Ltd as well prioritizes on supporting the youth sports. The firm has used more than $189 million in supporting the youth athletes using its sports matter initiative. It aims at meeting its aim of offering about 1 million young individual with the change to play sports by 2030.

The management aims at implementing several strategic plan which will aid in developing the firm. Realtors Ltd is mainly investing in e-commerce to aid in providing the most appropriate shopping experience to its clients. Enhancing convenience to the athletes is the main aim and the firm goes on with its rapid data driven testing technique to offer key improvement through the Omni channel shopping experience.

The firm as well aims at improving productivity. The management aims at identifying ways of reducing costs as well as inappropriate spending to aid in improving investment in its strategic growth techniques. The firm has minimized expenses in the stores as well as in their support center by enhancing efficiency through workforce productivity initiatives. The firm will continue making major investment in the customer experience, the store environment as well as the supply chain. The firm majors on being effective in its services as well as productivity.

In order to leverage its expertise, in order to maximize the customer based as it drives sales and profits. Sales strategy is one of the technique that the firm will consider using. The firm will consider approaching retail sales from salesperson-customer relationship basis. The sales associates will be trained and motivated to help clients in a personal way making use of their first names as well as asking the questions required to offer the clients with the services they require. Collecting key customer information and identifying performance feedback on the products as well as services provides will assist the firm in targeting the marketing efforts more efficiently; providing products and merchandising formats which will rise sales; training and developing sales so as to efficiently service the client; and establish sales opportunities which maintain more growth of the firm (Cravens, Meunier, & Piercy, 2011).

Tactics

TOWS

Threats: one of the threats that Realtors Ltd may be facing is that the demand of profitable items tends to be seasonal and an unlikely event in the peak season can affect the profitability of the firm in the short as well as medium terms. The firm is as well at a risk of facing law suits in several markets due to different laws as well as fluctuations based on product standard in the markets. Given that the firm will be operating in several nations it might be exposed to currency issues due to the volatile political nature in some markets in the world.

Opportunities: the free cash flow will offer opportunities for investing in adjacent product segments. With income in the bank, the firm has the ability to major on new technologies and also in new product segments. New technology provides the firm with the chance to major on differentiated pricing technique in the new market. It will allow the firm to maintain its loyal clients as well as entice new clients using value based propositions.

Weaknesses: the firm will require more investment in new technologies. Due to the scale of expansion as well various geographies, the firm should plan on how to expand. Realtors Ltd is required to put more income in technology to incorporate the processes in the board. The firm may not have the ability to handle the issues presented by new entrants in the segments and may loose small market share in the niche categories. The firm is required to bring up internal response approach from the sales team to handle these issues.

Strengths: Realtors Ltd tends to have highly skilled workforce using successful training as well as learning programs. The firm will invest much on training as well as developing its workers leading to a workforce which is motivated. The firm as well has the ability to establish a reliable distribution network that can contribute in reaching the main market.

SEO Plan and SEO tables

After the first month, google analytics and google search console will be used to to give one the information that is needed, SEO audit of website for SEO planning in order for all essential data to be pulled in order to easen the identification of that which is happening. With the fourth and sixth moth, the firm should have the basic level of content and links should be established and thus it is time to move on and begin being aggressive. In the sixth month, it is a good chance to assess the role which has been attained as well as adjusting the plan for the next six months.

SEO Phrase

Quality Sports equipment shop

URL

https://www. realtorsltd.com/Sports-Toys/Sports-Fitness/17/dept.html

Suggested Changes

Title page

Best sports Equipment from realtors ltd

Description meta tag

Choose the best sports equipment from realtors ltd

URL change

https://www. realtorsltd.com/Sports-Toys/Sports-Fitness/affordable-equipments/dept.html

Heading

Realtors Ltd Sports Equipment

paragraph

Realtors Ltd most reliable online sports shop

SEO Phrase

Sports equipment shop

URL

https://www. realtorsltd.com/Sports-equipment-shop /dept.html

Suggested Changes

Title page

sports Equipment Shop

Description meta tag

Choose the best sports equipment from realtors ltd

URL change

https://www. realtorsltd.com/Sports-equipment-shop /dept.html

Heading

Realtors Ltd Sports Equipment

paragraph

Realtors the most effective and reliable online sports.

PPC Plan

PPC marketing is an essential part of the basic digital marketing plan mostly if the firm is in a very competitive market. Paid capture is a good way of capturing new audience for the service as well as product. PPC tends to highly profitable and it tends to get you immediate traffic to the site and also enhance the sales. It can as well maximize the overall market share as well as reach the target market. Given that it is a new firm, they do not have brand knowledge which the paid search is effective in improving (Radd Interactive, 2021). This plan as well works well with any form of budget.

The main purpose of the PPC promotion is to sell sport equipment thus we are using PPC to make the prospects to take from awareness to becoming clients. The firm mainly majors sports equipment. The key products will be flying discs, nets, racquets, rod and tackle, bars, bats, shocs and protective gears of all forms. Campaigns will be used for promoting sports equipment. The firm will deliver the ordered products to the clients on their doorsteps.

Social Media Content Calendar

Social media content calendar are effective ways of planning as well as organizing upcoming content. It can be organized in the form of a spreadsheet, Google calendar as well as interactive dashboard (Lee, 2021).

SOCIAL NETWORK

DATE

TIME

CONTENT TYPE

WEEK 1: MONDAY

04/09/2021

9.00AM-11.00PM

FACEBOOK

NEW BLOG POST

CURRENT CONTENT

LIVE VIDEO

PROMOTIONS

INSTAGRAM

STORY

ORIGINAL IMAGE

CURATED CONTENT

TWITTER

NEW BLOG POST

CHAT

VIDEO

LINKEDIN

NEW BLOG POST

CURATED CONTENT

VIDEO

Promotional Tactics

Realtors Ltd will major on promotional strategy. The main aim of this promotional technique is to promote the brand and put the logo as well as the name in front of the public instead of making money through a hard sell campaign. Social media promotion which mainly involves Facebook and google provides firms with a way to promote products as well as services in a relaxed environment. Social networks tend to connect with the world of potential clients which can view the firm win a different perspective. The social network will bring out the network as one that is in touch with individuals on a personal level. This can id in reducing the divide between the firm and the buyer which aids in presenting an appealing as well as familiar image of the firm.

The firm can as well consider point of sale as well as end cap marketing as ways of selling product as well enhancing items in stores. The promotional technique tends to be convenient as well as impulse. The products of these firm tends to be positioned and thus it is easily accessible to the clients. This is a way of promoting new products as well as products a store requires to move. The items are places close to the checkout in the store and they are mostly bought by clients on impulse (Morgan, Whitler & Feng, 2019).

After sale customer surveys will as well be effective for contacting by telephone or using the mail after a sale is a promotion technique which aids in enhancing customer satisfaction as they leave the opportunities for promotions. The skilled sales persons make survey calls to clients to collect data which can be used for marketing through asking questions associated with how clients feel about the products as well as services. This aids in promoting the firm as one which cares what client think as well as that which majors on providing the most appropriate services as well as products.

Website Map

Website Framework


C:\Users\WANJIKU\Downloads\IMG_20210904_131029_034_1630750270108.jpg

Website Visual Layout

Financial Projections

Realtors Ltd will incur expenses in connection to the procurement of products and supplies, the operation as well as maintenances of its physical retails outlets, the establishment of its online and mobile platforms, the maintenance of it IT as well as communications infrastructure, the distribution of its goods including through third parties, the management of its partnerships as well as the retention of its personnel.Realtors Ltd may accrue cost of sales in the amount of $ 5.00 billion, mainly composed of the acquisition of merchandise. The firm may record selling, general as well as administrative expenses involving the payment of salaries and benefits to its employees of about 3,000 full time and 9,000 part time associated which is totaled $1.5 billion.

Realtors Ltd may produces revenue using the sale of sporting goods across its flagship Realtors’ Ltd chain and also its field and stream, and Golf Galaxy Chains. The company’s sales are organized into several product categories: hardlines, they involve items for example sporting goods equipment, fitness equipment, golf equipment as well hunting and fishing gear; apparel, for instance clothing as well accessories; and footwear, for example athletic footwear.

Realtors Ltd looks forward on recording net sales of $7.57 billion, up on the $8.00 billion produce the company in the next 6 years. About 50% of the firm’s net sales can be attributed to hardlines with 30 percent attributed. Footwear is accounted for 20 percent of net sales.

Implementation Plan

Realtors Ltd Digital Marketing implementation plan

Phases

Responsible

Start- finish

Planning

Aug 03-Sep 12

Business description

All members

Week1

Competitor Analysis

All members

Week 1

Defining the Keywords

All members

Week 2

TOWS Analysis

All members

Week 2

Execute Digital Marketing Plan

SEO plan and SEO table

All members

Week 3

PPC Plan

All members

Week 3

Social media content calender

All members

Week 4

Promotional tactics

All members

Week 4

Website Map

All members

Week 1

Website wireframe

All members

Week 1

Website visual layout

All members

Week 2

Implementation Plan

All members

Week 2

Plan Presentation

All members

Week 2

Conclusion

The Realtors Ltd is online sports equipment delivery business involves simplifying the process that involves ordering as well as receiving the sports equipment. The firm will allow its clients to order their sports equipment at the comfort of their homes with better products, design, safe payment as well as effective delivery. The promotion tactics that the firm will use will enable it to be more effective through its ability to advertise its products. This may aid in increasing their number of clients.

References

Cravens, D., Meunier, K., & Piercy, N. (2011). Overview of Strategic Sales and Sales Management. Oxford Handbooks Online.
https://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780199569458.001.0001/oxfordhb-9780199569458-e-1

Lee, K. (2021). The Complete Guide to Choosing a Content Calendar: Tools, Templates, Tips, and More. Retrieved from https://buffer.com/library/all-about-content-calendar/

Morgan, N. A., Whitler, K.A., Feng, H. et al. (2019) Research in marketing strategy. Journal of the Academy of Marketing Science, 47 (1), 4-29. https://doi.org/10.1007/s11747-018-0598-1

Radd Interactive. (2021). Why PPC Marketing is Important for Boosting Success. Retrieved from https://raddinteractive.com/why-ppc-marketing-is-important-for-boosting-success/