Use book forth edition the market research toolbox a concise guide for beginners
Respond to the following in a minimum of 175 words:
In Ch. 2 of The Market Research Toolbox, the author states that the importance of identifying the “underlying decision problem” in planning a market research study “cannot be overemphasized.” Why is this? What negatives might be generated from the failure to plan a market research study without first identify the underlying decision problem. Which stakeholders might those negatives affect?