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Use book forth edition  the market research toolbox  a concise guide for beginners 

Respond to the following in a minimum of 175 words: 

In Ch. 2 of The Market Research Toolbox, the author states that the importance of identifying the “underlying decision problem” in planning a market research study “cannot be overemphasized.” Why is this? What negatives might be generated from the failure to plan a market research study without first identify the underlying decision problem.  Which stakeholders might those negatives affect?