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PPC plan

General Account Info

General Info About the Account / Setting
Your Name: Glow of Fashion
Describe the main purpose of your PPC promotion: The main purpose of this PPC Plan is to increase website traffic and reach customers looking for Fashion while showing near search results on Google and Social media.
Brief information about the business and its target market Glow of Fashion refers to an online shopify Fashion store. The Target market include both Men and women in the Canada focusing on Fashion product such as women dresses, women plaid shirts, casual solid sportwear, women winter thick sweater , summer tracksuits, Men’s T-shirts and Trousers/Jeans, Men’s Watches, sport shoes for Men among other fashion products.
Key products / services to be promoted by PPC campaign 1. Watches 2. Polo shirt for men 3.Men’s Jeans 4. Women winter thick sweater 5. summer tracksuits 6. casual solid sportwear 7. women plaid shirts
Information about your campaigns (at least two campaigns). Describe the purpose / intention of each campaign – one at a time. Campaign #1 will be used to promote:1. Watches 2. Polo shirt for men 3.Men’s Jeans .Campaign #2 will be used to promote:1. Women winter thick sweater 2. summer tracksuits 3. casual solid sportwear 4. women plaid shirts
Geographic regions (explain why) Main locations will involve Canadian provinces like British columbia and Montreal as they are the the biggest fashion capital of Canada
Devices (why) Ads will support mobile devices, tablets and computers. Operating systems: Windows Pc, MacOS, IOS, Andriod, others
Website URL https://www.glow-of-fashion.myshopify.com/

https://www.glow-of-fashion.myshopify.com/

Campaign#1 ad group#1

Information about campaign #1 – ad group #1 Men’s Collections
Ad group #2 (name, explain purpose, e.g. key theme or product) 1.Watches 2. Polo shirt for men 3.Men’s Jeans
Ad #1 (for ad group #2) – create an ad and put on the right —>>>
https://www.glow-of-fashion.myshopify.com/
Sales on Watches ,Polo shirt for men
Hot Men’s Jeans
Ad #2 (for ad group #2) – create an ad and put on the right —>>> https://www.glow-of-fashion.myshopify.com/
Classy polo shirt collection
Free Fast delivery
Keywords (list as many as you think it is appropriate)
Keyword #1: Watches Bid: $6.71 Keyword Match: Exact match
Keyword #2: Watches on sale Bid: $6.42 Keyword Match: Exactmatch
Keyword #3:New Man Polo Shirts Bid: $20.98 Keyword Match:Exact match
Keyword #4: New Man Polo Shirts for sale Bid: 20.01 Keyword Match:phrase match
Keyword #5: Men’s Jeans Bid: $19.99 Keyword Match: Exact match
Keyword #6: Men’s Jeans on sale Bid:18.23 Keyword Match:Phrase match
Keyword #7: Men’s Joggers Casual Pants Bid: $18.72 Keyword Match: Exact match
Keyword #8: Men’s Joggers Casual Pants on Sale Bid: 18. 12 Keyword Match: Exact match
Daily budget (why?) $66.40
Type of campaign (e.g. Search, Display, etc.). Why? Social media Sites because Using social media will allow you to reach your target audience, engage with current and potential customers, create brand loyalty, increase website traffic, and drive sales., Google Ads because Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic
Based on your research) (e.g. on Wordtracker.com, SEMrush, keyword Surfer (https://chrome.google.com/webstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca?hl=en, BingAds Keywor Tool, or any similar tool)

https://www.glow-of-fashion.myshopify.com/
https://www.glow-of-fashion.myshopify.com/

Campaign# 2 Ad group# 1

Information about campaign #1 – ad group #1 Women’s Fashion
Ad group #1 (name, explain the purpose, e.g. key theme or product) winter thick sweater women,summer Tracksuits Women,casual solid sportswear,women plaid shirts
Ad #1 (for ad group #1) – create an ad and put on the right —>>>
https://www.glow-of-fashion.myshopify.com/
winter thick sweater women,summer Tracksuits Women,casual solid sportswear,women plaid shirts on Sale
Cool Women’s Fashion
Ad #2 (for ad group #1) – create an ad and put on the right —>>> https://www.glow-of-fashion.myshopify.com/
Book Online
Free delivery
Keywords (list as many as you think it is appropriate)
Keyword #1: winter thick sweater women for women Bid: $24.91 Exact match
Keyword #2: summer Tracksuits Women for women Bid: $54.59 Exact match
Keyword #3: casual solid sportswear for women Bid: $34.30 Exact match
Keyword #4: women plaid shirts for women Bid:26.46 phrase match
Daily budget (why?) $140.26
Type of campaign (e.g. Search, Display, etc.). Why? Social media Sites because Using social media will allow you to reach your target audience, engage with current and potential customers, create brand loyalty, increase website traffic, and drive sales., Google Ads because Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic
Based on your research) (e.g. on Wordtracker.com, SEMrush, keyword Surfer (https://chrome.google.com/webstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca?hl=en, BingAds Keywor Tool, or any similar tool)

https://www.glow-of-fashion.myshopify.com/
https://www.glow-of-fashion.myshopify.com/