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Chapter 8

 

Chapter 8 Assignment-Monsanto Case

Read the Apply Your Knowledge “What Would You Do” feature on page 178 about Monsanto corporation. Type a 1 page formatted paper (double spaced, 12pt Times New Roman font) answering the prompt below:

Consider the Monsanto case discussed in the Apply Your Knowledge feature at the end of this chapter.  In what ways does the adversarial stance taken by Monsanto shape its communication strategies? Why would lawyers benefit from working closely with public relations counsel? For litigation? For dispute resolution through effective negotiation?

(You do not have to draft a proposal for a campaign)

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