SPORTS MANAGEMENT ISSUES
COURSE CODE: MSP304 COURSE NAME: SPORTS MANAGEMENT ISSUES Task brief & rubrics
Task: Final-term timed assignment – 60% (deadline Friday June 10th, 2022, 23h59)
This is a Project in which the student has to develop a Sports Management Project + Presentation
Case: Red Bull GmbH is a Sports Powerhouse. With properties varying from Football to eSports or F1, it was established in the past decades as a top-tier Sports
Holding Group. Liberty Media, City Football Group and Uniter World are other relevant examples of companies diversifying its properties by investing in Sports
Related, Entertainment and Lifestyle ventures.
Project: Create a Sports Holding Group that will convey 3 (minimum) of the following Assets:
• Venue
• Sports Team
• Racing Team
• eSports Team
• Athlete
• Academy
• Media House
• + (optional)
Develop a comprehensive Report containing the following topics
1) Corporate Governance Structure for the Parent Company and 3 Subsidiaries
2) The Nature of the Parent Company and its Subsidiaries (Association, LLC, Corporation, Listed, Joint Venture, etc.)
3) Location: Position the Hub (Holding) in the Map and the Subsidiaries, elaborate about the strategy for the location
4) Define Primary and Secondary Goals of the HUB and Subsidiaries
5) List the Internal, External and Connected Stakeholders of the Parent Company and 3 subsidiaries
6) Design a Management and Financial Framework for the Parent Company and 3 Subsidiaries
7) List the most important revenue sources for the Parent Company and 3 Subsidiaries
8) Define the Mission, Vision and Goals for the HUB (Parent Company) and 3 Subsidiaries
9) Elaborate about the Culture, People and Human Resources for one of the Subsidiaries
10) Elaborate about CSR, Sustainability or other related project the Group will put in place
Formalities:
• Wordcount: 2000 -2500
• Font: Arial 11 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography must be in Harvard’s citation style.
Submission: Friday June 10th, 2022, 23h59 + Presentation
Weight: This task is a 60% of your total grade for this subject.
It assesses the following learning outcomes:
• Identify and assess the relationships between the various functional areas of sport management in a specific sports context
• Formulate and construct the organizational and managerial foundations of sport management in a given competitive sports context
• Envision and design the future trends and issues in sport management and assess the importance of research in sport management in a given context
• Develop the ability to apply business principles to the management of sport facilities, events and organizations
• Critically evaluate how entrepreneurship is applied to sport management and assess its different business models
• Evaluate and appraise the viewpoints and theories of major sport practitioners in the sport management field
Rubrics
Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69
Knowledge &
Understanding
(20%)
Student demonstrates
excellent understanding of
key concepts and uses
vocabulary in an entirely
appropriate manner.
Student demonstrates
good understanding of the
task and mentions some
relevant concepts and
demonstrates use of the
relevant vocabulary.
Student understands the
task and provides minimum
theory and/or some use of
vocabulary.
Student understands the task
and attempts to answer the
question but does not
mention key concepts or uses
minimum amount of relevant
vocabulary.
Application (30%) Student applies fully
relevant knowledge from
the topics delivered in
class.
Student applies mostly
relevant knowledge from
the topics delivered in
class.
Student applies some
relevant knowledge from
the topics delivered in
class. Misunderstanding
may be evident.
Student applies little relevant
knowledge from the topics
delivered in class.
Misunderstands are evident.
Critical Thinking
(30%)
Student critically assesses
in excellent ways, drawing
outstanding conclusions
from relevant authors.
Student critically assesses
in good ways, drawing
conclusions from relevant
authors and references.
Student provides some
insights but stays on the
surface of the topic.
References may not be
relevant.
Student makes little or none
critical thinking insights, does
not quote appropriate
authors, and does not
provide valid sources.
Communication
(20%)
Student communicates
their ideas extremely
clearly and concisely,
respecting word count,
grammar and spellcheck
Student communicates
their ideas clearly and
concisely, respecting word
count, grammar and
spellcheck
Student communicates
their ideas with some
clarity and concision. It
may be slightly over or
under the wordcount limit.
Some misspelling errors
may be evident.
Student communicates their
ideas in a somewhat unclear
and unconcise way. Does not
reach or does exceed
wordcount excessively and
misspelling errors are
evident.