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Digital Media And Current Trends in Computer Networks

Digital Media and Society



Select one of the 12 research topics below and complete ALL THREE sections: 

Topic 1: Digital Media as a Distraction (Week 1)
Digital Nation: Life on the Virtual Frontier – Chapter 1: Distracted by Everything PBS Online Video Documentary Series – Chapter 1 (00:00 – 08:28 minutes) https://www.pbs.org/wgbh/frontline/film/digitalnation/

Topic 2: The Use of Digital and Social Media in Politics
 (Week 2)
(Smartphone political ads target non-political events to talk directly to voters, one by one (web page) https://www.meadvilletribune.com/news/local_news/smartphone-political-ads-target-non-political-events-to-talk-directly/article_e5f0eeeb-f7ee-5c28-8b10-343996ab45a1.html.

Topic 3: Virtual Worlds and Their Impact on Society
 (Week 3)
Digital Nation: Life on the Virtual Frontier- Chapter 7 Virtual Worlds PBS Online Video Documentary Series – Start the video then Navigate to Chapter 7 (52:05 – 1:01:26) https://www.pbs.org/wgbh/frontline/film/digitalnation/.

Topic 4: Fake News (Week 3)
Fake News Vs Real News (PBS Online video) https://www.pbs.org/video/fake-news-vs-real-news-ltadaw/.

Topic 5: The Digital Divide (Week 6)
Digital Divides 2016 | Pew Research Center  http://www.pewinternet.org/topics/digital-divide/2017
Small towns join forces to bridge the digital divide (YouTube video) https://www.youtube.com/watch?v=txMijyHgAyg.

Topic 6: E-commerce (Week 7)
How Amazon Controls E-commerce: Amazon.com the Hidden empire
: (online slideshow – 84 slides) https://techcrunch.com/2011/05/11/how-amazon-controls-ecommerce-slides/.


Answer the questions below:
Item 1: Which topic did you select?
Item 2: Why does this topic appeal to you?

NOTE 1: Section 1 should be the shortest section of your paper (10-15%).

Discuss your topic as presented in class. 
This is a summary of all the resources used in class relating to the topic including online discussions.
Item 1: Summarize the information on the topic as presented in the class, using the Read & Watch resources AND any classroom discussion (online or f2f) of the topic.

Item 2: Is the topic you selected relevant in a course on digital and social media?
 Whether you answer yes or no, justify your answer.

Section 2 Sources:
 Include the
 as an in-paper citation and on your References page.

NOTE 2: Section 2 should comprise (30-40%) of your paper.


Provide additional information on the topic you selected by locating ONE new resource (in addition to the resources provided in class) to expand your knowledge of the topic.

Item 1:
 What additional source did you find on the topic you selected?
Item 2: Why is the source you found (a) relevant, (b) credible, (c) accurate, and (d) unbiased based on what you learned from 

UMGC’s Guide to Evaluating Research Sources

? Address a-d in your answer.
Item 3:
 What new information did the source contribute to the topic as presented in class?

Section 3 Source:
 Include at least ONE 
 related to your topic that has NOT been presented, discussed, or posted in the weekly Read & Watch in class or posted in the topic list above. Include this source as in-paper citation and include it on your References page.
NOTE 3: Section 3 should comprise the majority of your paper (45-60%). This is where your primary focus should be.

Length: Minimum of 1,000
(Title page, Reference page, and direct quotes do not count toward the total word count). 
NOTE 4: 
Going over 1,500 words is fine, but if you are under 900 words you will be penalized (10%).

Your References page must be APA formatted.

Current Trends and Projects in Computer Networks and Cybersecurity.

Part 4: Machine Learning and Data Analytics


· Describe the concepts of machine learning and data analytics and how applying them to cybersecurity will evolve the field.

· Are there companies providing innovative defensive cybersecurity measures based on these technologies? If so, what are they? Would you recommend any of these to the CTO?

Part 5: Using Machine Learning and Data Analytics to Prevent APT


· Describe how machine learning and data analytics could have detected and/or prevented the APT you analyzed had the victim organization deployed these technologies at the time of the event. Be specific.

Digital Media And Current Trends in Computer Networks

Digital Media and Society

Project: Company Analysis.

Length: Minimum of 1,000; Maximum of 1,500 words. NOTE 4: Going over 1,500 words is fine, but if you are under 1,000 you will be penalized (10% or one letter grade) if you have under 900 words.

The purpose of this project is to demonstrate your understanding of the following course concepts:

1. How companies use digital and social media to effectively communicate ideas, information, arguments, and messages to achieve a specific goal.
2. How digital media has transformed the communication of an idea, information, and arguments in society.

Project Description
The use of digital media has transformed how companies communicate with their customers. The use of the websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs has shaped current day communication strategies.

Project Requirements
Select a company that utilizes digital or social media to communicate with customers to complete Section 1.

NOTE 1: You are required to complete ALL THREE SECTIONS of this project (Sections 1, 2, and 3)

Provide the following information about the company you select:
Item 1:
 What is the name of the company?
Item 2: What year was the company established?
Item 3: What is the company’s goal or mission?
Item 4: What products and services does the company offer or provide?
Item 5: Provide the company website address (URL).
Item 6: How many employees does the company employ?
Item 7: Where is the company’s headquarters located?
Item 8: What are the company’s most recent earnings?

Section 1 Source:
 Include at least 
one source
 for Section 1. Include this source as an in-paper citation and on your Reference page.

How does the company use Digital and social media to communicate with their customers?

Item 1: List all of the digital and social media platforms the company uses to communicate with customers (including websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs).
Item 2: Describe how the company uses EACH digital and social media listed in Item 1 above to achieve its goals or mission.

Section 2 Source:
 Include at least 
one source
 for Section 2. Include this source as an in-paper citation and on your References page.

Provide an example of how the company uses digital and/or social media to accomplish an objective (e.g. to address a serious public relations issue, promote a cause, market a product, achieve a strategic advantage by using Big Data, or promote an event).

Item 1:  Describe the situation or example in detail.
Item 2:  How successful was the company in accomplishing the objective? Support your answer with reference (s).
Item 3:  List one thing the company could have done better to accomplish their objective. Be sure to focus on the use of digital or social media here.
Item 4: If you decide to discuss the company’s use of Big Data to achieve a strategic advantage, does their use of Big Data concern you as a potential customer? Why or why not?

To help you with completing Section 3, we have provided two sample topics below:

Section 3 Example 1: Target’s Data Breach

Target’s December 2013 data breach was a public relations nightmare, but the company responded swiftly over social media, posting safety guidelines on Twitter and keeping an open dialog with its aggrieved customers.

Section 3 Example 2: Target’s Use of Big Data

Target is renowned in the industry for its data collection practices. Target maintains a customer relationship management database which includes information from in-store purchases (they link all of your purchases to a unique customer identifier) and data they collect externally (e.g. data from Facebook and other sources).  Combine the two data streams and Target can predict, with a high degree of certainty, what your gender is, where you live, how far you travel to work, your relationship status, and they can even tell if you are pregnant and if so when you are due. The amount of money spent each year on pregnancy-related purchases is tremendous. In efforts to win the market share in this profit area, Target has hired a team of statisticians to perform predictive analysis. The goal, in this particular situation, is to predict which women are expecting (or soon to be), without asking them directly, by analyzing their purchasing behavior (e.g. cribs, baby clothes, prenatal vitamins, etc.). This way Target can “target” this particular demographic (with coupons, discounts, and other offers) very early, thus getting a jump on the competition.

Section 3 Sources: Include at least 
two sources
 for Section 3. Include the two sources as in-paper citations and on your References page. At least one source should be professional or scholarly. 

Include one Image.

Include at least one table, graph, or image of an appropriate size that is relevant and supports the information provided in your paper. Feel free to create the image if you like.

NOTE 5: You can also use social media (e.g. Twitter posts, blogs, YouTube) sources as well as this is a paper about the use of digital and social media.

Current Trends and Projects in Computer Networks and Cybersecurity.



Software-defined networking (SDN) and intent-based networking (IBN) offer an ability to revolutionize the modern network architecture. Both of these concepts are relatively new, and your chief technology officer (CTO) has only heard them in passing.  In fact, she pawned them off as the new “marketing fad” dressed up as a new concept. Since you have researched both technologies, you understand this is not a fad. When used in combination with virtualization and cloud computing, you know SDN and IBN could revolutionize how the organization operates, providing for reduced costs, efficiency, better management of the network assets, and security. 

However, you need to develop a white paper for the Caduceus CTO to highlight these benefits. Given the CTO has only heard the term in passing, you must describe in this white paper, the SDN and IBN concepts, their benefits, and what it would take for the organization to implement.

The paper should include the following sections:

· introduction to software-defined networking (SDN) (discussed in Week 3)

· introduction to intent-based networking (IBN) (discussed in Week 4)

· discussion on how virtualizing the desktop and now back-end infrastructure are complementary and related

· discussion of how SDN and IBN are related.

In your white paper, use additional sources of information but also describe the concept in layman’s terms. Use visuals where appropriate. Describe how an SDN/IBN architecture would look different than network architectures we have traditionally deployed. Compare and contrast the network architectures and discuss the pros and cons of each.