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Discussion Week 1

Introduce yourself with your classmates and provide your experiences with creating a business plan. How familiar are you? What kind of business are you thinking of?  Is it a service/product line? 

Hi class,

My name is Kawtar, I’m from one of the smallest countries in Europe… Belgium! I speak 4 different languages (French, Dutch, Moroccan, and English). I moved to the USA 5 years ago and I fell in love with it! I have always been interested in everything that is related to business that’s why I decided to go back to school for my BBA. I have 1 more quarter to go before I finish school, I’m very excited but also anxious about the next chapter of my life.

On another note, when it comes to deciding about my business plan, I could be a little indecisive. I always wanted to open a French Bakery but I’m hesitating about having it on a food truck. I will be selling all kinds of French Pastries (croissants, Baguette, macaron,…).

Discussion Week 2

In this week, we move further along with your discussion board topic of market research. From your reading, on Phase 2, when researching your niche market for your final project, do you know who your customers are? Who are your top competitors? 

Focus your post on providing your customers, top 3 competitors, and what plan do you have to research your niche market? 

Hi class,

Opening the French bakery was driven by various factors such as the cultural love for French products in the United States. The business depends mostly on the love of French products to drive sales for its products. Secondly the decision was based on the large scale demand for bakery products by various users. This means the business will be facing competition from other French bakeries located in the area. It will also face other bakeries with ancient and culture-oriented bakeries in the areas. There will also be a stiff competition from other traditional baking businesses. Finally, the competition will also come from brick and mortar stores that also deal in baking products.

The target customers for my bakery include mothers and families. Mothers are responsible for most home bakery shopping needs hence they are the main target for the bakery. The bakery will also target various French food enthusiasts including the local French population. One of the main factors for the creation of French bakery is the focus on sustainability hence we target those office workers and other people interested in French foods and products.

Targeting these consumers and overcoming the competition from these stiff competitors require investments in advertising strategies and proper market research. To ensure the company targets the right group and understand the market, there is a need for online marketing research. This include searching for area data about performance of bakeries by focusing on issues such as revenue, daily sales, potential for growth and the number of customers (Sarstedt & Mooi, 2018). The market research will also target consumers to determine their preferences for French products such as bakery products. The research should also focus on regulatory standards such as the licensing and procedures for setting up the business.


Sarstedt, M., & Mooi, E. (2018). A concise guide to market research. The Process, Data, and, 12.

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Screenshot from PPT (slide 17)

Executive summary

This business is a French bakery; the business is focused on giving its customers quality products and a unique customer experience. Therefore, its mission is ‘to bake innovative products with great taste and make the customer eating experience more satisfying .’The company focuses on the quality of its products to its customers. It also works towards achieving customer satisfaction. The vision of the business is ‘to be the most trusted French bakery offering the most innovative and unique recipes to its customers’. ‘The bakery will also offer different products to its customers. These products are made by trying new recipes which accommodate all the customers including those who need special diet and those with health complications. In addition, the recipes used are unique from those of the competitors due to the special ways used in making them. The products offered include macaron, baguette, croissant madeleines, Paris Brest, St. honoree, honoree and mille-feuille. I will be seeking finance from investors. This business will grow to become an international business in the future. the plan is to start laying the foundation for a big business, and seeking financial help from the investors will help me achieve this goal funding will also be done through bank loans with infests which I will be able to pay over a period of agreed time. This is because I would like to have much control of the business to make better decisions and implement innovations easily. Loans will enable me to keep much control of my business since the lenders do not control over the business. There is a detailed plan that will help the business in resource allocation to enable the business reach its goals through effectiveness across all the sectors of the business for instance marketing, production etc. which is ensured by proper allocation of resources.

Company description

The company is a bakery that makes different French pastries as mentioned in the executive summary. The business is designed to bring a change in the baking industry. A business plan is needed which will ensure that the business is able to offer its products to the customers. Firstly, the business differentiates itself in the market through its different recipes. Instead of following the existing recipes new ones are developed through collecting customer data to identify the needs of customers which are not met by existing bakeries. The business aims to change the idea of baking from just fixed recipes to the recipes that best fit the customers’ needs. Therefore, when the company has all its customers’ information, most recipes are developed and tried to ensure they meet those needs. Customers with health issues such as lactose intolerant or customers who have health issues such as low sugar levels or high sugar levels are considered by making products that fit their needs—for instance, making products with high sugar levels for the customers with low sugar levels. My market is people of all ages, both men and women and children. All the people enjoy delicious foods, and therefore they are all targeted in the market. The products are not highly-priced and can easily be afforded by all households, from the wealthy to the middle class to the low-income earners. People with health issues are also included by ensuring their needs are factored in during the process of development of the product. My competitive advantage is the uniqueness of my products. I will not just develop products that exist in the market, but I will come up with unique recipes that meet the customers’ needs. Therefore my products will have a unique taste that gives my brand a unique competing advantage.

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Assignment Week 2

Screenshot from PPT (slide 18)

French Fries bakery Market research in Los Angeles

There is a high demand for bakery products within Los Angeles. Most residents of Los Angeles prefer Bakery products. This can be expressed by the existence of numerous bakeries located within Los Angeles. Due to many bakeries within Los Angeles, there is stiff competition within the industry. Customers can select which bakery they can shop from for their products. Due to stiff competition in the bakery industry, each bakery in Los Angeles tries to stand out from the others in terms of the products they serve to their customers and their pricing methods. Bakeries offer a discount to customers to attract more sales.

Market research plays a crucial role in setting up the French fries bakery is concerned. Before setting up a French fries business, there is a need to have enough information concerning the French fries business, demand in the market, and possible competition the business is likely to encounter. Before setting up a French fries bakery in Los Angeles, it is important to conduct market research about the demand for French fries in Los Angeles. Market research helps the company decide on the investment to be made by the company. Carrying out market research In Los Angeles will help the company Identify the best place to locate the business. Location of the business is very key to the success of the company business. Since Los Angeles has many bakeries, it is important to ensure that the French bakery set up is located at a proper location where customers can get goods from the business.

Market research is important in helping to design promotional strategies which have to be implemented by the company. As bakeries within Los Angeles implement different market promotional strategies for their business, market research provides information on which method the competitors use for their products. The bakeries within Los Angeles promote their products using online platforms, but they require customers to move to their premises to get served their orders. By understanding competitors’ competition strategy, the company goes ahead to decide which strategy it can use to attract more sales. In Los Angeles, most bakeries use price discounts to attract more sales to customers. Very few bakeries provide home deliveries to customers. Our new bakery which will have to be set up will be providing home deliveries to customers from their homes. As most of our customers will be children and mothers, home deliveries will increase the number of sales made by the company. Los Angeles also has many residential places; hence we will have to partner with deliveries company to help to ensure that each of our customers is served well.

Market research plays a very significant role in predicting the company’s sales potential. Through researching the French fries’ demand in Los Angeles, the business will predict the potential number of sales that the bakery can make in the market. In Los Angeles, the viability of the business is dependent on the number of orders that the company can fulfill. French fries’ bakery will be located mainly in areas that can allow the business to conveniently satisfy the needs of customers. Setting up French fries has to be at a convenient location where customers can move in and make an order. Bakeries within Los Angeles with enough parking space usually attract more customers families frequently visit the bakeries to make their orders.


Cho, K. (2021). Mooncakes and Milk Bread: Sweet and Savory Recipes Inspired by Chinese Bakeries. Harper Horizon.

Kipke, M. D., Iverson, E., Moore, D., Booker, C., Ruelas, V., Peters, A. L., & Kaufman, F. (2007). Food and park environments: neighborhood-level risks for childhood obesity in East Los Angeles. Journal of Adolescent Health40(4), 325-333.

Luo, S., Alves, J., Hardy, K., Wang, X., Monterosso, J., Xiang, A. H., & Page, K. A. (2019). Neural processing of food cues in pre‐pubertal children. Pediatric obesity14(2), e12435.

Ventura, C. A. T. (2022). TOAST PASTRY STUDIO: Bakery Brand and Pastry Packaging Concept.

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Company Name Goes Here with a logo if you have any

Business Plan Proposal



Submitted To:

Southern States University

Executive Summary

When writing on this section of your paper, make sure to add your Mission and Vision of the company. Don’t forget to provide products / services you are selling or servicing in detail. Provide briefly if you are seeking financing, or already have an existing investor or if you have your own capital. Make sure to provide details on whether you need a business plan for a product/service.

Company Description (Phase 1)

In this section go in-depth of what your business is designed to do or offer and how you will do it. Tell me more about your company in detail such as your niche market, your customers, what your competitive advantages are. (Phase 3)

Market Research (Phase 2)

In this section you would describe to me how your company works within your given industry. Inject what you have learned in Phase 2 and Phase 3 further here.

Organization and Management (Phase 4)

In this section of your paper, make sure to provide in detail how your business operations work such as your selling methods plan, supplies, legal and regulatory factors, and your other business controls that deal with operations. (Phase 4 and Assignment 25)

Marketing Plan (Phase 3)

In this section of your paper, you will be focusing your area on how you will market this product/service. Inject some of your assignments from Phase 3 here as well when it comes to Assignment 10-12. Lay out in detail who will market the product such as demographics, provide details on marketing efforts, place of distribution and advertising. Don’t forget to add information from assignment 24.

Financial Projections (Phase 5)

In this section of your paper, you will provide in detail Phase 5 of your assignments along with your clear budget of your project whether it’s a product/service. Use an excel sheet to show your budget plan or any other forms of visual aid to see where your money is coming from and going out. I also want to see Profit projections if applicable as investors would want to see how you will make their money increase. Don’t forget to consider financial controls or assignment 23.

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BY: Steve Ryan, MA

Course Description

This course focuses on bringing your knowledge from all the courses you have taken throughout your academic career at the University.

We will be creating a business plan where we focus on phases from 1-7 weekly and each phase is dedicated to highlighting a concept(s) that you have learned in the past.

The textbook used for this course is a step-by-step guide to creating and developing your successful business.

In the end, you should be able to create a business plan ready for presenting what you have learned in the past and culminating with intertwining all concepts learned.


Discussion Boards: Due Every Wednesday 11:59pm PST- Initial Post

Response post throughout the week end at 11:59pm PST Sunday of that same week

Assignments, Presentations, Final Paper, etc. all Due Sunday of that week they are due

Online Schedule



Course Materials

Free textbook

Link under textbook

You will also get links to external resources


Schedule of Assignments


Course Assessment and Grading


Discussion Board


Final Paper

Final Project Presentation




Course Grading Table

Add a footer


Course and Program Specific Policies

Attendance and Participation


It is the policy of the University that students are required to participate every week in either modality (onsite, online, hybrid) by reviewing all the required material posted on Moodle for this course and by submitting or completing the weekly assignments by their due dates. This includes lectures, discussion post, written assignments, and quizzes.

At SSU more than four absences (including excused absences) in a course is considered excessive. Students who have more than four absences in a class will receive a failing grade (“F”).

Absences are counted from the first official meeting of the class regardless of the date of a student’s enrollment.

Discussion Forums

The Discussion Board is designed to create class dialogue. Participation in the Discussion Board is part of your attendance/participation and helps to demonstrate student knowledge of course content. Each Discussion Board post will be assessed using a rubric.

Discussion Board Requirements:

Discussion posts must be completed during the week they are assigned, posts made before or after the week they are due will not be considered.

For each discussion, you must submit an initial response that includes connection to the course content and your research and must include a minimum of one citation and reference used for the post.

Late submission will receive zero points.

For each discussion you must submit a minimum of two responses to your peers or instructor by Sunday.

Include supporting evidence in all your post


Discussion Forums

For online classes

The initial response is due on Wednesday by 11:59pm each week.

The response posts are due on Sunday by 11:59pm each week.

All posts must be meaningful and demonstrate relevance to the topic, knowledge of the topic, adding interest and dynamics to the discussion forum. Proper grammar, spelling, and source citations are expected in all discussion posts.


Academic Integrity

Review the Academic Integrity policy in the SSU General Catalog.

If a student (or all students within a group e.g., a team working on a group project), has been found to commit academic misconduct, the following consequences will occur:

First Offense: An oral or written reprimand to the student and an automatic zero for the assignment.

Second Offense: Automatic zero on the assignment. A filing of an Academic Misconduct Warning reporting the incident to the Chief Academic Officer.

If the student has two Academic Misconduct Warnings, the student may be dismissed from the program.

Use a plagiarism checker. I will use my own for each assignment. Should not be over 20% of cited material.


Late Assignments

Any assignments other than the discussion board will not be accepted.

There are those extenuating circumstance that I will accept late assignment submission but it is case by case and you will receive a 10% late penalty from the assignment total points.

Extenuating circumstances examples are:

Death in the immediate family, hospitalization, accidents. Situations that are out of the student control


Written Assignments

All written assignments must be:

Focused on the purpose of the assignment.

Complex in thinking.

Organized and well-evidenced.

Formatted and cited using APA 7th Edition Style. Will deduct points if not properly used.

Grammatically, stylistically, and mechanically correct. (Use Grammarly)

Contain a separate reference page of cited sources .

Contain cover page.

Use citations properly (Follow APA)


Written Assignments

All written assignments must be:

Each paper must include your name, the course number, and date in the header of each page. Page numbers must be included in the footer of each page.

Font = Times New Roman 12

Use double-line (2.0) spacing

Use 1” margins

Include a references page (not included in minimum page count)

Assignments must be submitted in the appropriate area of Moodle in Word (.doc or .docx) or as a Rich Text File (.rtf).



Goals for this class

Create a Business Plan



Week 1



Week 2



Week 3 & 4



Week 5



Week 6 & 7



Week 8

This Phase it helps out your other phases whether if its financial section, sales and marketing or others



Research/ Supporting Evidence

Find your research through LIRN


Week 1



Final Paper and Final Presentation

Final Paper – Due Week 9

Final Presentation- Due week 10




If you have questions or concerns with assignments, discussions, or issues. Please contact me via email to schedule an appointment.

Will check email multiple times per day.

Here to support your academic journey.